Eat Like a Man, Baby! :

The backlash against the over-sensitizing of American men has come full circle. The trend toward metro-sexuality has created the antithesis of this well-polished, neatly groomed gentleman.

The retro-sexual is a throwback to the days of dirty fingernails, mustard-stained T-shirts and beer bellies. It is the retro-sexual revolution -- and it’s gaining sweaty, macho momentum.

Need a diet that'll let you eat filling, tasty foods while you lose weight? We offer more than 20 plans that will do just that for you. CLICK HERE for a free diet profile.

There is nowhere this return to manliness has become more evident than with man’s best friend -- television. Commercials for “real American trucks” (backed by a patriotic tune from a washed up classic rocker), beer (the manliest of all beverages) and, of course, fast food are everywhere. Burger joints target that market segment that loves fast food the most -- young men.Places such as Burger King (I assume the husband of the Dairy Queen) have aggressively targeted the young men who tend to eat the most fast food -- averaging 16 trips per month.

Knowing what a man wants , The King has created entertaining ads, video games and continually pushes the envelope of how much meat can be fit onto a hamburger bun.

Stacked patty after patty, topped with several slices of cheese and slathered with mustard and mayo, these man-size sandwiches are all about their slogan to “eat like a man, man.”

If men like meat, and we do, then The King is all about giving the American man what he wants -- more meat. Their ad for the Texas Double Whopper shows a man “too hungry to eat chick food.” He shuns quiche and tofu and demands real food in a singsong parody of “I am woman (hear me roar).”

Appealing to man’s more carnivorous side means showing meaty burgers on entertaining ads with catchy jingles that get you humming right into the drive-thru.

According to TNS Media Intelligence, Burger King has shelled out more than $730 million on U.S. advertising since 2004, in an effort to attract men to their restaurants.

Before you head to the burger kingdom, consider the facts about The King’s Double Whopper, which weighs in with a whopping 1,050 calories and 69 grams of fat. It may not be easy to market a heart attack on a sesame-seed bun, but Burger King does it with clever slogans like, “Eat this meat.”

Continue reading �