Keep Slim: Eat Maltesers :

From 1959 comes this classic ad: "Choose the chocolates that can help keep you slim."

Maltesers (balls of honeycomb surrounded by chocolate) were popular in the UK (in the US, Hershey's Whoppers are similar).

As seen in the print advertisement below - some marketers are masters of twisting words.

The small print includes this:

...those delicious centres have a surprising secret, they are so low in calories that they are seven times less fattening than the centres of ordinary chocolates.

Here's what you're getting in a Malteser:
Milk Chocolate 75% (made of sugar, milk solids, cocoa butter, cocoa, emulsifier (soy lecithin), and flavourings); wheat glucose syrup; barley malt extract; milk solids; partially hydrogenated vegetable fat; sugar; wheat gluten; pectin; and salt.

Picture source: British advertising standards authority

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