5 Reasons Why We Overeat :

NYC Food blog Blogsoop digs into some of the reasons why we overeat.

1. We use visual cues to count calories and rely less on hunger signals.
2. The proximity and visibility of a food may increase the amount consumed.
3. Both the weight and volume of a food determine how much we eat (i.e. food with a higher "air" content will result in less caloric intake).
4. We believe that the serving size offered to us is the optimal amount.
5. We are either unaware of how our environment influences our eating decisions or we are unwilling to acknowledge it.

Blogsoop goes into a lot more detail ( see the post ).

These reasons are all documented in Brian Wansink's Mindless Eating - a great read if you're interested in all the unconscious decision-making that surrounds eating.

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