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McDonald's Wrappers: Making Food Tastier? :

Aug 07, 2007

If you ever wanted proof that advertising influences children... this is it.

Researchers asked children to taste the same foods - some in plain wrappers, and some in McDonald's wrappers.

In about 60 per cent of the tastings, the kids preferred food in the McDonald's wrapper.

These children (aged 3 to 5) actually thought the food tasted better - simply because it had a McDonald's logo on it. Only 18% thought (correctly) the foods tasted the same. French Fries were the real winner - with 70% choosing the McDonald's wrapped fries.

Public service advertising for healthy foods will never compete with the colossal budgets of the fast food giants.

McDonald's have worked for decades to win the hearts and minds of pre-schoolers everywhere. It seems they have succeeded.

Maybe it's time for me to start serving my kids broccoli in a McNuggets box.

Reference: Arch Pediatrics & Adolescent Medicine ;161:792-797

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