Rachel Hunter and Slim-Fast: Hypocrisy :

Fashion Model Rachel Hunter has signed up with Slim-Fast. Hunter is to be the new face of Slim-Fast (owned by Unilever - promoted with the " Find Your Slim " program.).

Slim-Fast says:

Rachel will incorporate Slim-Fast into her life as an approach to reaching her personal weight loss goal

According to People, Hunter is 5' 10" and currently weighs 147lbs. That gives her a BMI of 21. So why the need for Slim-Fast?

"As I've gotten older, I can't eat as much as I used to," says Hunter. But while she'll slurp the 190-calorie shakes for breakfast and lunch, she'll still cook favorites like pasta and steak for kids [...] "The diet is not something I want to involve my daughter in – there are already too many stresses on teens. We sit down and eat dinner together." (from People )

Also from Hunter "it’s freeing to be encouraged to set and achieve your own personal weight loss goal. That was a message I wanted to help spread."

How is drinking a few shakes "freeing" exactly? This isn't about promoting strength training for women, or self-belief, or walking 10,000 steps a day.

Such endorsements highlight the mistaken notions promulgated by the "diet industry" - that self-esteem comes in the shape of a packet mix, and that all women everywhere should always be thinking about losing weight.

As cynical as it sounds, the only celebrities who are willing to front a diet program are those who are passed their career prime.

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