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Old Navy: Plus-size Clothing Taken Off Shelves :

May 09, 2007

Old Navy is a clothing brand own by Gap Inc. Up until very recently, Old Navy offered the "Women's Plus" line of clothing in 175 stores.

Old Navy have now decided to remove the clothes from the shelves - and make them available online only.

Sizes 16 to 20 will still be carried in store, but sizes 22, 24, and 26 will be online only.

"We really wanted to showcase the Plus collection and felt the best place to do that effectively was online," said Gap spokeswoman Robin Carr. ( source )

So that's the market-speak - but what is the real reason - simple economics or something more?

Thanks Jarrett

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